Svetlana Gladkova of Profy.com uncovered an interesting way to help promote a business on Twitter . She discovered that one of the top Trending Topics appearing on Twitter Search (aka Summize) was Career Builder , a US based job board website. She further learned that several Twitter accounts from Career Builder were Tweeting links to each new job posting hitting their site, generating many Tweets. The Twitter Search application detected that activity and displayed the term “Career Builder” as a Trending Topic, or one of the most talked about topics on Twitter. We don’t know for certain whether or not Career Builder intentionally “spammed” Twitter to gain Trending Topic status. However, it’s worth considering the pros and cons of attempting to artificially force a keyword or term into the Trending Topic section of Twitter Search. Pros Creating a Trending Topic costs nothing but time and effort. An automated solution can take the labor out of generating the volume to achieve Trending Topic status.…