I am running a basic google search campaign for my adult wellness store. First time I've dabbled in search ads, been running it for a couple months now at low volume ($10/day). CPC was averaging around $4, ranging from $3-5. It's one of my better performing channels in terms of CVR, so I wanted to add more juice and see what played out. I guess important to note here is that I didn't get clicks every day. I raised my daily spend to $50, and my click volume about doubled. But as you can clearly tell, this means my average CPC went up to well over $10! Search ads are frustrating to me as noob because they clearly are high intent and convert well, but my CTR is pretty high (like 15%) so I get few "free" impressions. At $5/click, I was profitable, though the volume was limited. ~$12 a click crushes profitability on smaller order sizes for me. I figured that CPC would go up, but I didn't think that there would be no room between $5 and $10 for any bids to go through.…