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Reggie Fils-Aimé Says Amazon Asked Nintendo To Break The Law
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Reggie Fils-Aimé Says Amazon Asked Nintendo To Break The Law

Kotaku·Zack Kotzer·about 1 month ago
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At a recent NYU lecture , former Nintendo of America President Reggie Fils-Aimé divulged on a conversation between himself and an Amazon executive. Meeting in the late 2000s, Fils-Aimé says the e-commerce giant attempted to pressure Nintendo to not just burn relationships with other retailers , but outright break the law. “Amazon was looking to get bigger into the video game space,” said Fils-Aimé. “Amazon’s mentality back then is they wanted to have the lowest price out in the marketplace, even lower than Walmart… Essentially what Amazon wanted (was an) obscene amount of support, financial support, so they could have the lowest price and beat Walmart. I literally said to the executive, “You know that’s illegal, right? I can’t do that.”” Nintendo and Amazon have never been on friendly terms. Last year, just as Nintendo was launching their new Switch 2, the anticipated home console was nowhere to be seen on the platform as pre-orders cropped up on competing retailers.…

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