Engagement is a big deal in the world of social media . On Wednesday, Meta announced Live Chats , a new feature for the Instagram-supported social app  Threads . It adds a real-time conversation component, letting people connect during high-interest cultural events, such as playoff or championship games, or even the drop of a highly anticipated album. A Meta spokesperson didn't immediately respond to a request for comment. Live Chats, the new public chat feature on Threads, launches in time for the NBA Playoffs. Meta Live Chats won't be limited to sports, but the feature is launching during the NBA Playoffs within the NBAThreads Community, and an assortment of personalities --  Malika Andrews ,  Rachel Nichols ,  Trysta Krick ,  David Rushing  and  Lexis Mickens  -- will host Live Chats as the games unfold.  The group chat experience includes countdowns, polls, live scores and other real-time options designed to keep the conversation active.…