Roku announced on Tuesday that Howdy, its $3 ad-free streaming service, is launching on Amazon’s Prime Video. The announcement marks the service’s first expansion outside the Roku ecosystem. Launched in August 2025, Howdy features a library of nearly 10,000 hours of content from Roku’s partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles. Subscribers can watch titles like “A Haunting in Venice,” “Ice Age,” “Weeds,” and “Kids in the Hall,” as well as rom-coms, medical dramas, ’90s comedies, classics, and more. At launch, Roku said Howdy was designed to complement, not compete with, premium services. To sign up for Howdy via Prime Video, you’ll need either an Amazon Prime membership or a standalone Prime Video subscription. “Our goal has always been to make great entertainment more accessible,” said Gil Fuchsberg, president of Subscriptions, Partnerships, and Corporate Development at Roku, in a press release.…