When Sears filed for bankruptcy recently, many placed part of the blame on the iconic retailer’s failure to effectively integrate its online presence with physical stores. Omnichannel retailing has quickly become the industry standard as online-first operations open physical shops and brick-and-mortar chains try to better navigate the digital world. But many companies on either side still struggle to get the balance right. That learning curve is the focus of research by Santiago Gallino, a Wharton professor of operations, information and decisions. His research on the topic includes, “ Offline Experiences and Value Creation in Omnichannel Retail ,” and “ Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits ,” which were both co-authored with former Wharton marketing professor David Bell and Harvard Business School professor Antonio Moreno, and “ Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information ,” which was co-authored…