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North West: “D!e”

Pitchfork·Alphonse Pierre·28 days ago
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The second track off her first EP mixes internet music trends with her family-approved rebellion. At the beginning of the year, explosive North West beats started popping up on my Instagram feed via Babyxsosa snippets , then about a month later she was officially on the roster of Gamma , the music distribution company currently in the business of rehabilitating the image of her pops, Kanye West . Now, the 12-year-old has rapped and produced an entire EP, North4Evr , which absorbs digicore sounds— ezcodylee ’s punk-inspired electric guitars on “#North4ever,” Slayr’s maximalism on “W0ah”—into her state of family-approved, pre-teen rebellion. “D!e” is the one that grabbed my attention immediately because of the intensity of her bitcrushed emotions and the out-of-thin-air Jersey club breakdown.…

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