Traditional vs AI-Powered Predictive Analytics: Which Approach Fits Your E-commerce Business? The pressure to make data-driven decisions has never been higher in e-commerce. With rising customer acquisition costs and increasing competition from online players, retailers need every advantage they can get. Predictive analytics promises to deliver that edge, but the market offers two fundamentally different approaches: traditional statistical methods and AI-powered machine learning systems. If you're evaluating which path to take, you're not alone. I've helped dozens of e-commerce teams navigate this decision, and the answer isn't always "pick the newest technology." Understanding the trade-offs between traditional methods and AI-Powered Predictive Analytics will help you choose the approach that matches your business maturity, data infrastructure, and use case requirements.…