At a time when libraries are facing immense, unprecedented challenges—fiscal, logistical, institutional, existential—the role of library supporters has never been more critical. These types of challenges were top of mind at United for Libraries (UFL) Virtual 2025, held in late July. Every year, UFL brings together trustees, foundation and Friends members, and those who work with them for a virtual conference to discuss the library advocacy landscape. It’s also a space to brainstorm practical solutions for rallying communities around key issues, such as intellectual freedom, equitable access, and sustainable business practices that contribute to a vibrant, sturdy future. July’s event featured programs on governance, fundraising, relationship building, and storytelling. Many sessions focused on cultivating the library advocate, from preparing trustees to lead and communicating impact to funders to shaping the public narrative about why the library matters.…