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Emma Chamberlain Button Decor Trend (2026)

Architectural Digest·Kate McGregor·2 months ago
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Emma Chamberlain Proves There’s Nothing Cuter Than a Button Inside the It-girl’s kitschy-cool West Elm collection There are few people in this day and age who truly deserve the title of trendsetter, but Emma Chamberlain —the It girl who helped usher in the resurgence of boat shoes and fisherman sweaters before they were everywhere, even popularizing the corn-shaped stool that dominated Instagram a few years back—is always on to something. In her new collection with West Elm, Chamberlain proves that she’s right on the money about yet another thing she’s been saying for ages, “kitsch is cool.” Though there are whimsical themes aplenty among the new furniture, decor, and tabletop pieces —pigeons, houses, and apples to reflect Chamberlain’s eclectic tastes—there’s one fixation in particular that formed the inspiration for several items: buttons. The humble fastener has enthralled Chamberlain for years—so much so that a tattoo of a singular button is etched into her upper arm.…

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