Adobe, the company that quietly became the backbone of the global creative industry, is making its most aggressive bet yet on artificial intelligence — and this time, it’s coming for video. With the introduction of Firefly, its generative AI platform, and a growing roster of tools aimed at reshaping how professionals produce and edit video content, Adobe is positioning itself not just as a software provider but as the central nervous system of AI-powered media production. The company’s latest moves, including the rollout of AI video generation capabilities in Firefly and a new tool called Quick Cut, signal a clear intent: Adobe wants to be the default platform where AI meets professional-grade filmmaking, advertising, and content creation. But the road ahead is crowded with competitors, skeptical creatives, and unresolved questions about copyright, quality, and trust.…