Finance Minister Nirmala Sitharaman on Saturday asked the Securities and Exchange Board of India (SEBI) to help drive the adoption of standardised know your customer (KYC) norms and the simplification and digitalisation of its processes across the Indian securities market. “It is the shared responsibility of all stakeholders to ensure that no citizen has to repeat the same verification journey across multiple financial products and platforms. We must all work collectively towards it with a sense of urgency,” she said while speaking at the Sebi Foundation Day. Sitharaman said that the market regulator has the scale of investor participation, the depth of digital infrastructure, and the institutional credibility among peer regulators to take the lead in this domain. “We must also work towards improving our citizens’ experience of financial services.…