MILAN —  Valentino Beauty is looking to strengthen its attraction to Gen Zers with its latest product launch.  The brand is expanding its hit Born in Roma fragrance collection with the introduction of hair and body mists, tapping into a booming product category that is poised to further propel the franchise’s momentum, driven by younger generations. Launching Thursday in Europe and subsequently this month in the U.S., the mists aim to respond to consumers’ demand for scent layering, self-expression and an overall playful approach to fragrance by inviting younger customers to experience some of the Born in Roma signature ingredients in a new way. Related Articles The Caramel Crush hair and body mist by Valentino Beauty. Courtesy of Valentino Beauty “We’re not launching a flanker, but a new category, which is very different,” said Claudia Marcocci , global president of Valentino Beauty at L’Oréal , which holds the Roman house’s fragrance and beauty license.…