(Image credit: Liquid Death x Pop-Tarts) What makes a product something people screenshot, argue about on Reddit, and quietly add to their Amazon basket at 11pm? In the case of Liquid Death Pop-Tarts Carnage Iced Tea, the answer is not the flavour. It's that both brands brought something the other couldn't fake. Liquid Death didn't just unlock a taste (however disgusting it might seem to some). They bought permission: permission to play in the nostalgia of a fearless childhood, a territory that no amount of death metal branding could have accessed alone. And Pop-Tarts didn't find a new audience. They gave one a reason to come back. Liquid Death x Pop-Tarts™ Carnage Iced Tea Makes You A Degenerate Again - YouTube Watch On Why snacking became the frontier The snack aisle, or more precisely, the snack moment, has become one of the most contested spaces in branding, and it's not hard to see why. Most categories interrupt. They ask for your attention at a moment of their choosing, deliver a message, and leave.…