When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the better I was doing. It took a few humbling ranking losses to a competitor with a lower PA score to make me reconsider. Turns out, Page Authority is more of a compass than a finish line. In this post, I‘m breaking down what it actually is, how it’s calculated, what a good score looks like, and what you can do to improve it — so you can use it to guide your strategy, not just grade it. Table of Contents What Is Page Authority? Is Page Authority a Google Ranking Factor? Page Authority vs Domain Authority vs PageRank What Is a Good Page Authority Score? How to Check Page Authority How to Increase Page Authority Without Gaming the System Frequently Asked Questions About Page Authority What Is Page Authority? Page Authority (PA) is a third-party metric created by Moz that estimates the relative ranking potential of a specific webpage on a 0-100 scale.…