Menu

Will Others Follow the NBA's Jersey Sponsorship Decision?
📰
0

Will Others Follow the NBA's Jersey Sponsorship Decision?

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
#8BLnMIjq
#search#league#think#sports#leagues#revenue
Reading 0:00
15s threshold

The National Basketball Association has announced it will allow teams to add a sponsorship patch from a company on a team jersey in the 2017-18 season. Half of this additional advertising revenue will go to the team and the rest will go into the league’s revenue-sharing pool. With this decision, the NBA becomes the first of the big four North American sports leagues to add a sponsor logo to its game jersey. Could the other leagues follow suit? Mori Taheripour, co-founder of the Wharton Sports Business Initiative and a lecturer in the legal studies and business ethics department, is joined by Bob Boland, a sports law professor from Ohio University and principal of Boland Sports Practice Group, to discuss the complexities of the issue. The two discussed their views in a recent segment on the Knowledge at Wharton show on Wharton Business Radio on SiriusXM.  An edited transcript of the conversation appears below.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More