May 11, 2026 • The growth of zero-click search results may be slowing, according to new industry reports. Semrush-owned Datos analyzed “tens of millions” of desktop searchers in the U.S. and Europe from March 2025 to March 2026, and published the results in “State of Search Q1 2026.” SparkToro’s Rand Fishkin added commentary. Per the report, zero-click searches in the U.S. declined from 24.5% in December 2025 to 22.4% in March. Organic click-throughs increased from 42.0% to 44.9%. Moreover, a May 6 update from Google announced more forthcoming links in AI Overviews and AI Mode to help searchers “explore relevant websites, deep insights, and original content.” The new links, according to the update, cite (i) trustworthy authors and brands, including social media discussions and (ii) in-depth articles and analyses for “further reading.” Google will also disclose on-site the name and title of the linked source, as well as whether the searcher is a paid subscriber, if necessary to access.…