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Why Fashion’s ‘Rewear’ Economy Struggles
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Why Fashion’s ‘Rewear’ Economy Struggles

WWD·Alexandra Harrell·20 days ago
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For years, sustainability in fashion has meant adopting the circular economy. But Fashion for Good’s latest report makes it clear: resale and repair alone won’t solve the industry’s overproduction issue. The Amsterdam-based innovation platform’s “Sorting for Circularity : Project Rewear” report digs into what really happens to used clothing in Europe, Ghana and Pakistan. Working with global impact organization Circle Economy and other partners, the group looked at the condition, resale potential and downstream impact of discarded garments—just as brands and policymakers are pouring money into circular fashion. This is all happening against the backdrop of fashion’s mounting waste crisis . “Without parallel efforts to slow production, Rewear risks becoming either a greenwashing tactic or a parallel market that leaves the industry’s core environmental harms untouched,” the resulting 70-page report reads.…

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