Back in 2015, four years into producing XOXO, we decided it was about time the festival had a proper website. Up until then, we had been designing and building three completely separate mini-sites each year: one to announce our dates, a second to publish our lineup and open registration, and a third to share our schedule with attendees. While this gave us a great excuse to collaborate with some exceptionally talented designers, it was also wildly inefficient to build a website every time we had something new to share. We figured it wouldn’t take much to wrap a flexible design system around a simple CMS, something we could feed new announcements, lineups, and schedules into, while still leaving space for us to express the unique and vibrant visual identity of each festival year. Today, over 10 years later, and almost two full years after we retired the festival for good, we’re finally launching that website.…