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In a Recessionary Summer, Hollywood's Fondness for the Familiar Only Grows
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In a Recessionary Summer, Hollywood's Fondness for the Familiar Only Grows

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
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If you have been to the movies recently, the experience might have brought to mind a comment by that social sage, Yogi Berra: “It’s déjà vu all over again.” While Hollywood has never been shy about recycling successful films — 1954’s classic A Star Is Born starring Judy Garland, for example, was a remake of a 1937 film, and was re-remade two decades later with Barbra Streisand — nowadays a significant portion of the industry’s production is composed of sequels, prequels and remakes of earlier films. Going to the movies often can seem less like a unique cinematic experience and more like a walk down memory lane. Consider that four of the top 10 films at the box office over the all-important July Fourth weekend were movie sequels or remakes.…

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