The NFL has frequently deployed the Buffalo Bills to primetime viewership windows over the past five seasons, and fans can expect more of the same in 2026. While the Bills made a coaching change, firing Sean McDermott after an emotionally-devastating 33-30 playoff loss to the Denver Broncos, their profile remains highly attractive to the league's schedule-makers. "No luster lost. Not at all," said NFL VP for broadcast planning Mike North on the It's Always Gameday in Buffalo Podcast . With offensive coordinator Joe Brady having been promoted to lead the charge, Buffalo is still viewed as a top-tier television commodity for the league to share with its network partners. Mar 31, 2026; Phoenix, AZ, USA; Buffalo Bills head coach Joe Brady during the 2026 NFL Annual League Meeting at the Arizona Biltmore. | Mark J. Rebilas-Imagn Images "Obviously, anytime there's a coaching change, there's going to be an adjustment period for the locker room and for the players.…