“No matter how great the technology or how big the market for it, there is no guarantee that the value from a new technology will go to the innovator,” notes Wharton management professor Sidney G. Winter in a chapter from the recent book, Wharton on Managing Emerging Technologies. Winter, whose research areas include technological change and competitive advantage, looks at methods by which innovators can realize the gains from their innovation. The topic is especially relevant in such areas as gene therapy, information technology, intelligent sensors, digital imaging and superconductivity, where the benefits of a particular idea or advance frequently don’t accrue to the innovator. As Winter points out, “many of the gains may go to rivals who have either imitated the innovation or reached similar results on their own.…