A new and exciting event is coming to collegiate rodeo this summer. Learfield College Rodeo and the PBR are debuting the Collegiate All-Star Rodeo during the PBR's Bulls and Beats event. The event is set for July 10-12 at Colorado State University's Canvas Stadium in Fort Collins, Colo. The Collegiate All-Star Rodeo will be the kick-off for the event. Learfield College Rodeo is currently partnered with 19 National Intercollegiate Rodeo Association teams. From these schools, 60 college rodeo athletes will be nominated and selected to compete in the event. The format is very similar to that of Kid Rock's Rock N Rodeo. There will be two teams of 30 athletes, separated by North and South, based on their college or university's location. The competition will include all nine college rodeo events: bareback riding, steer wrestling, team roping, saddle bronc riding, breakaway roping, goat tying, tie-down roping, barrel racing and bull riding. The competition will be head-to-head and one run at a time.…