Japan’s idol industry has never been shy about fan service. But Hari Matsumoto, an underground idol from Wakayama Prefecture, just totally redefined the term. After her performances, instead of the standard handshake or hug, Matsumoto has been letting fans smell her armpits. Photos and videos went viral almost immediately (obviously). In one widely circulated clip, a middle-aged male fan mimics a puppy, raises his fists excitedly, and leans in. Matsumoto pulls him in for a hug afterward. One fan posted, “I really like your scent.” Another announced he felt like he was born to meet her. Videos by VICE The internet had questions. A Japanese Idol Is Offering Fans a Very Intimate Post-Show Experience To understand how this even gets to this point, it helps to know what being an underground idol actually looks like. These aren’t the polished, agency-backed performers showing up in TV commercials you normally see reach stardom. They perform in small theaters, live houses, and shopping centers.…