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Field Notes: Joor Sees Boost in French Apparel Brands, How AI Protects Margin Erosion, and More

WWD·Arthur Zaczkiewicz·26 days ago
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This week, we learned that French apparel brands on their home turf are enjoying an uptick in sales versus international brands. A report from Joor also revealed the growth of independent retailers in the country. Meanwhile, the latest research from Centric Software Inc. showed just how important AI technology is in easing margin pressure. There are also new technologies being showcased this week at the Interpack 2026 trade show in Germany, including a robot-powered conveyor packer. Vive la France! The French fashion market is currently experiencing a robust period of growth, with data from Joor indicating a significant upward trajectory through the start of 2026. Following a period of contraction in 2023 and 2024, French brands saw an 18 percent increase in transaction volume in 2025, effectively outperforming other major international markets like the U.S. and Italy.…

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