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Facing AI and a tough job market, gen Z turns to entrepreneurship: ‘I have to prove myself’
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Facing AI and a tough job market, gen Z turns to entrepreneurship: ‘I have to prove myself’

the Guardian·Arielle Pardes·about 1 month ago
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When Ashley Terrell graduated from the University of Hawaii in 2024, she planned to find a job in marketing, maybe for a tech company. She had a bachelor’s degree in business administration and a college résumé that included a student marketing job for Red Bull. But after months of applying, her only offer was to work in the power tools section at Home Depot. “It was quite a shock,” she told the Guardian. “I searched for jobs every single day in that Home Depot bathroom.” Terrell’s generation is entering the workforce in a particularly unlucky moment . Hiring in the United States has slumped to its lowest rate since 2020, according to the Bureau of Labor Statistics . While workers of all ages are feeling the pressure of an uncertain economy, it’s gen Z who is the most pessimistic about their job prospects: entry-level jobs are the most vulnerable to impacts from artificial intelligence , and some younger workers are seeing their careers stall before they have even started.…

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