{ "@context": "https://schema.org", "@type": "AnalysisNewsArticle", "headline": "Retail media’s durability is tested as easy growth fades", "description": "As the initial surge of retail media adoption stabilizes, brands are shifting focus from simple ad placement to sophisticated measurement and cross-channel integration to maintain ROI.", "datePublished": "2024-05-22T08:00:00-05:00", "author": { "@type": "Person", "name": "Collin Colburn", "jobTitle": "Principal Analyst", "url": "https://www.linkedin.com/in/collin-colburn/", "sameAs": [ "https://www.linkedin.com/in/collin-colburn/" ] }, "publisher": { "@type": "Organization", "name": "MarTech", "logo": { "@type": "ImageObject", "url": "https://martech.org/wp-content/themes/martech/assets/img/martech-logo.png" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://martech.org/retail-medias-durability-is-tested-as-easy-growth-fades/" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "h1", ".article-content p:first-of-type" ] },…