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The watch world is divided over Audemars Piguet's Swatch collaboration

Business Insider·Jordan Hart·21 days ago
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Audemars Piguet and Swatch are teaming up this week. Derek White/Getty Images for Audemars Piguet Audemars Piguet and Swatch teased a new watch collaboration called Royal Pop on Saturday. The watch world has erupted with opinions about a luxury brand pairing up with an entry-level label. Some collectors criticized the partnership, fearing it may devalue Audemars Piguet's luxury status. Watch collectors' worlds have collided. Audemars Piguet and Swatch teased a new partnership on Saturday that has watch collectors fired up: some are excited, others have questions, and some really aren't happy about it. The two Swiss brands said they're planning a "disruptive" drop, dubbed Royal Pop, that promises a "new way to wear time" and is geared toward future generations. Some watch enthusiasts vowed to get their hands on the product, despite not knowing whether it would be a wristwatch or another type of timepiece.…

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