(Image credit: ASML) Nikon will try to win back lithography customers by selling argon fluoride (ArF) tools for less than market leader ASML, the company's new president and chief executive, Yasuhiro Ohmura, told Nikkei Asia in a recent interview. Ohmura, who took the role in April, said Nikon is talking to several large chipmakers in the U.S. and Asia about fresh ArF orders, with discussions "nearing purchase orders." Go deeper with TH Premium: CPU Nikon’s pitch to customers comes after a brutal stretch for the business: Nikon shipped 11 ArF systems in its fiscal year ending March 2024 and none across the first three quarters of its 2025 fiscal year, according to company figures reported by TrendForce , against ASML's grip on more than 80% of the lithography market. Competing on price like this targets a segment of the market that ASML doesn’t outright dominate.…