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AI is shifting commerce — here’s what 225 leaders told us they’re betting on

The WooCommerce Blog·Tamara Niesen·3 days ago
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We set up a booth at Stripe Sessions 2026 and asked 225 commerce leaders where agentic commerce is headed. Software and SaaS builders, agency founders, brands, retailers, investors, and media professionals responded.  Three things stood out: Consumer trust was the one thing everyone agreed on. Discovery shifts first. No one knows yet who owns the customer relationship. One thing to keep in mind: most respondents work on the infrastructure of commerce, not the storefronts. Software, platform, and SaaS companies made up 60% of the sample. Agencies and consultancies added another 12%. Brands and retailers were 7%, investors 4%, and the rest came from media and various write-in industries. We’re mostly hearing from the people who build the rails. The brand and retailer responses give us the operator’s view, and I’ll flag where they see things differently. We asked respondents to pick the two factors that will matter most in agentic commerce.…

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