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An Oral History of StockX: 10 Years of Building the Hype Economy

WWD·Riley Jones·about 1 month ago
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There was a time, not too long after StockX was launched, when resellers actually wanted to fight company cofounder Josh Luber .  The frustrations played out in person at a 2018 event in New York City, where local resellers , livid at the rampant price undercutting on the marketplace, confronted Luber while he spoke on stage. The company cofounder held his own, maintaining that StockX wasn’t seeking to take money out of anyone’s pockets, but was hoping to introduce a “free market” best-offer concept to the previously seller-controlled space.  “We let the market decide,” Luber argued, which, to resellers, was a jarring pivot from the pricing they’d been able to establish in the absence of a StockX .  Before the Detroit-based company came along in 2016, sneaker prices were typically determined by consignment stores, like Flight Club and Stadium Goods, and a small number of individual sellers.…

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