Our next Ask A PPC tackles a question many advertisers are wrestling with right now: “Is Performance Max actually better than running separate campaigns?” Usually, this question shows up after an account has already run Search campaigns and is wondering if consolidating search themes into a Performance Max campaign is the way to go. I’ve seen plenty of smaller businesses spending less than $3,000 per month try to run branded Search, non-brand Search, remarketing, Display, YouTube, Shopping, and maybe a few other campaigns on top of that. I get why they do it. They want control, cleaner reporting, and a better sense of where performance is coming from. But when the budget gets spread too thin, each campaign has less room to learn. Performance becomes harder to stabilize, and the account can start feeling busy without actually becoming more effective. At the same time, I understand why marketers hesitate to consolidate into something like Performance Max.…