This post may contain affiliate links. Please read our  disclosure policy . Most sneaker campaigns start with a face. A signed athlete, a casted talent roster, a curated list of creators with the right follower counts and the right city tags. Nike and Foot Locker just took a different route. This week, Nike is seeding the Air Force 1 to  all 22,000 Foot Locker employees  across the country — a coordinated gifting moment built around a single idea: the people who actually move the AF1 every day are the ones who should carry the story. The Idea Instead of pushing the AF1 outward through paid media and influencer placements, the campaign starts inside the stores and lets the energy travel from there. Sales associates, managers, visual merchandisers, stockroom crews — everyone gets a pair. The AF1 lives on their feet first, and the rest of us see it through them. That’s a real shift in how a shoe this big usually gets marketed. The AF1 is one of the most recognizable silhouettes in the world.…