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Why MonkeyTilt Founder Sam Kiki Is Going All-In on Pokémon Cards

Complex·Maggie Ekberg·21 days ago
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Sam Kiki spent years building online gaming platforms. His latest venture hits closer to home. Kiki launched Tilt Rips this week, a platform where users buy and open physical Pokémon card packs online, chasing pulls the same way collectors did on schoolyard lunch breaks in the late 1990s. The timing isn't accidental. The trading card market is projected to reach $52 billion this year, with Pokémon leading a resurgence fueled heavily by adults who grew up with the cards and are buying back in. Average card values have jumped 46% over the past year. Card Ladder's Pokémon Index is up 116% year-over-year. In February, a PSA 10 Pikachu Illustrator owned by Logan Paul sold for $16.49 million at Goldin Auctions, the highest price ever paid for a trading card at auction, per Guinness World Records. A Japanese Base Set Charizard PSA 10 went for $1.7 million in March. A Mario Pikachu PSA 10 cleared $31,800 in April.…

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