The Labubu fever was fashion’s unexpected blockbuster in 2025 . Designer bags, from a Loewe Puzzle to a vintage Prada, seemed naked without PopMart’s furry, nine-toothed monster dangling from its handle. The craze, also embraced by celebrities like Madonna, Rihanna, Lisa and Dua Lipa, was such a hit that the character created by Kasing Lung is now getting its own live-action film by Sony Pictures. But as often happens in the fashion world, the trend has lost traction, creating space for a new viral mania to emerge and raising the question: which will be fashion’s next Labubu ? PopMart is pushing to continue its legacy. The Beijing-based company has built an entire universe of characters, from the wide-eyed Molly and the mischievous Skull Panda to the pastel-toned Crybaby and the alien-like Dimoo, each with its own devoted following. But none has crossed over into fashion’s mainstream quite like Labubu, whose feral grin and furry silhouette turned it from a blind-box staple into a full-blown cultural symbol.…