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Barcelona Unveil U.S. Pop Star As New Jersey Sponsor for El Clasico vs. Real Madrid

SI·Tom Gott·about 1 month ago
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Barcelona’s jerseys will feature the logo of pop singer Olivia Rodrigo when Real Madrid visit Camp Nou for El Clásico on May 10. As part of the sponsorship deal struck with Spotify in early 2022, Barcelona occasionally replace the brand’s logo with that of a musician for high-profile fixtures, usually their meetings with arch rivals Real Madrid. This year, Rodrigo’s logo will sit in the center of Barcelona ’s shirts for the headline game, while it will also be featured on the shirts of the women’s team four days earlier. “Seeing OR on a Barcelona jersey for El Clásico, I don’t even know how to process that,” Rodrigo said. “It’s been so fun seeing the jersey come to life and creating a full collection with Spotify and Barça. “On top of that, getting to perform for the fans who’ve been listening since day one, in a city like Barcelona, is going to be so special. That’s everything to me. I cannot wait to see them.” Every Artist to Feature on Barcelona’s Jerseys Drake was the first to feature.…

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