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Games Drive Christmas Web Traffic
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Games Drive Christmas Web Traffic

Akamai·Jonathan Singer·about 1 month ago
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If you turned on a new game console or downloaded video games over the holidays, you certainly weren't alone. New data from Akamai shows that game-related traffic delivered across our network was more than double the Q4 average on December 25, and up nearly 50% on December 26. During the same period, traffic for all other industries combined was relatively even compared to the rest of the quarter. In a year that, let's face it, was really hard in a lot of ways, people turned to video games more than ever. They did it for general entertainment, for a needed distraction, and increasingly, to fill the void in social interaction caused by COVID-19 lockdowns and distancing protocols. In fact, Twitter recently announced there were more than 2 billion tweets about gaming in 2020, up 75% from the previous year. \r\n Akamai delivered 1 EB of traffic in just seven days for a single gaming customer.…

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