Pentagram captures spirit of NYC's Washington Square Park
2026-04-20
Washington Square Park Conservancy in New York City has introduced a brand identity designed from Pentagram that's designed to capture the park's vibrant community spirit. The identity features a logo inspired by the park's iconic arch and playful illustrations of park activities. A new website, created with WeShouldDoItAll, highlights the park's heritage and amenities.
AAF SmartBrief
Designed specifically for advertisers, agencies and media companies, AAF SmartBrief is a free, daily email newsletter. By providing the latest need-to-know industry news and information AAF SmartBrief saves you time and keeps you smart.
SUBSCRIBE