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Apple’s Costly Camera Gamble: Why the iPhone 18 Pro Lens Upgrade Could Strain Margins

WebProNews·Ava Callegari·2 days ago
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Ming-Chi Kuo rarely pulls punches when mapping Apple’s supply chain. On May 29 he laid out fresh details on the iPhone camera roadmap. The headline item lands on the iPhone 18 Pro models expected later in 2026. A variable-aperture main lens. Not marketing speak. A mechanical system that physically adjusts the opening to control light. The shift comes with a sting. Kuo says the new lens carries a 50 percent higher average selling price than Apple’s current high-end seven-element plastic lens system. 9to5Mac broke down the numbers first. Sunny Optical will handle 40 to 50 percent of the variable-aperture orders. Largan stays the primary supplier. The timing feels awkward. Apple already wrestles with climbing memory prices that squeeze margins. Absorbing a jump like this without passing costs to buyers tests discipline. Yet early signals suggest the company intends to hold the iPhone 18 starting price steady. A calculated bet on volume. Variable aperture isn’t new to smartphones.…

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