Everyone says building an AI product is easy now. They’re right. What no one really talks about is how hard it is to get users. For the past few weeks, I’ve been working on SwiftCopy, an AI tool that helps generate high-quality copy from real-world content. Not just another AI wrapper. Not another prompt tool. Something actually useful. And trying to grow it taught me a lot. Here’s the honest version. What didn’t work Let’s start with the things that sound good in theory but didn’t move the needle at all. The first one is the classic “just build something great and people will come.” That doesn’t happen anymore. You can build something genuinely useful and still end up with zero traffic, zero users, and zero feedback. The internet is too crowded for that. I also tried posting randomly on social media. A few tweets here and there, some casual sharing. Nothing structured. The result was basically nothing. No traction, no real users. Without positioning, content just gets ignored.…