AI is already reshaping how shoppers discover, compare, and purchase products. Here’s what’s happening, why it matters, and what WooCommerce merchants should know right now. If you sell online, the way your customers find you is changing. Half of all consumers now use AI when searching the internet, according to McKinsey . Shoppers are asking ChatGPT for gift ideas, using Google’s AI summaries to compare products, and turning to recommendation engines instead of scrolling through search results. For now, most of this activity is about discovery — people using AI to research what to buy. Google is exploring discovery and agentic commerce capabilities in Gemini. Visa, Mastercard, and American Express are all actively developing ways for AI agents to transact on behalf of consumers. McKinsey projects that AI-driven commerce could influence up to $1 trillion in US retail revenue and $3–5 trillion globally by 2030.…