For years, the sports betting industry has operated on a simple premise: the house wins. Sportsbooks set lines, build in margins, and profit whether fans pick correctly or not. It's a model that has worked extraordinarily well for operators and consistently less well for the people on the other side of those tickets. Prediction markets like Kalshi offer something structurally different. Instead of betting against a sportsbook that controls the odds, traders interact with a live, two-sided market where prices are set by actual supply and demand. It's closer in spirit to a stock exchange than a sports betting window, and that distinction carries real consequences for anyone paying close attention to where information actually lives in sports markets today. Prediction Markets vs. Traditional Sportsbooks | Kalshi The mechanical difference between the two models is where everything begins. At a traditional sportsbook, a trader locks in a price that the house sets.…