TBWA\MAL, Apple help students get creative

$TBWA\MAL, Apple help students get creative$

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TBWA\MAL, Apple help students get creative

newsletter.smartbrief.com·newsletter.smartbrief.com·19 days ago

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TBWA\MAL, Apple help students get creative

2026-05-13

Apple's latest global campaign targets college students as part of its "Great Ideas Start Here" initiative, introduced in the fall. The campaign, created by TBWA\Media Arts Lab, focuses on the creative process as a journey filled with stress and last-minute efforts before a breakthrough. The main film is set to Willow Kayne's "I've Got This All Under Control," highlighting the MacBook Air and MacBook Pro as essential tools.

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TBWA\MAL, Apple help students get creative