Xreal, known for its high-end display-centric smart glasses , is making its gear more accessible. On Wednesday, the company revealed a new sub-brand—X By Xreal—focused on lightweight display glasses that start at $299. Xreal is the Chinese tech company that makes screen-forward smart glasses . Its devices connect to a phone, desktop, or console and provide a display that beams large, high-quality video directly into the wearer’s eyeballs. The glasses are meant to provide a sharp, reasonably comfortable way to play games or watch movies on a big screen, without having to crane your neck down at a phone, laptop, or gaming handheld . X By Xreal, or xbx for short, sounds a little like Microsoft’s popular gaming console, but Xreal thinks it’s different enough that the naming convention won’t draw Redmond’s ire. The first pair of glasses—the a01— look like they feature Xbox branding, with the xbx logo rendered along the frames in a bright yellow-green font that invites comparison.…