When the distributor leaves, pricing gaps, fulfillment failures and approval breakdowns don't disappear. They show up in your contact center. The Gist Dealer commerce changes operating ownership. Going direct moves pricing, approvals, fulfillment and exception handling responsibilities back to the manufacturer. B2C readiness tests create false confidence. Dealer commerce requires governed account structures, approval logic and downstream orchestration beyond consumer commerce capabilities. Transaction architecture determines scale. Manufacturers that govern identity, pricing and integrations before launch reduce rebuild risk later. Manufacturers have strong reasons to go direct. B2B ecommerce in the U.S. is projected to exceed $3 trillion by 2027, and Forrester has predicted that more than half of large B2B purchases will move through digital self-service channels. The economics are not the problem. The readiness model usually is.…