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‘Instagram truly is the new LinkedIn’: why gen Z is using social media to get hired

The Guardian·Jenna Zaza·3 days ago
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Sibusisiwe Khupe, 26, entered the job market once again in September after a wave of unexpected layoffs at London marketing agency Wieden+Kennedy. She knew landing her next full-time role was not going to be easy. Young workers have been hit hard by the weakening UK job market as vacancies fall and unemployment climbs to a five-year high. Khupe, however, had a plan. “You can’t afford to not be confident or audacious because a lot of people are in the same boat,” she said. She called herself a “really hot, really talented, really funny” gen Zer in a post on LinkedIn. “I plastered my face across many, many slides along with my work experience. I was just very funny and authentic to who I was and just sent that to a bunch of senior executives.” After about a four-month search, she landed a job that was also a step up – she is now a senior creative at Gravity Road, an advertising agency. “In this climate, being bold and confident will go a long way because people will remember you,” she said.…

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