Summary: Apple has reportedly abandoned plans for a foldable “iPad Ultra” due to the iPad Pro’s disappointing sales performance. The high price point of the iPad Pro, starting at $999, has deterred buyers, leading to a decline in iPad revenue for three consecutive years. Despite rumours of a 20-inch foldable iPad with a Samsung OLED display, engineering challenges and uncertainty about product categorisation have pushed the launch date to 2029 or later.