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Versant Eyes Expanded Sports Portfolio As Larger Rivals Focus On NFL — “There’s A Variety Of Content Coming” Says CEO Mark Lazarus

Deadline·Jill Goldsmith·19 days ago
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As big media companies work through the next costly and competitive contract cycle with the NFL, it leaves room for newly independent Versant to nab rights to other leagues as they come up, said CEO Mark Lazarus on a Versant earnings call Thursday. “I do believe that that will put pressure on those companies that retain or grow their NFL expense to make decisions on other content, and that we will selectively look at contracts,” he said in response to a question. “If you look at who the next groups of leagues that come up are, you know, whether it’s baseball, hockey, soccer or Premier League, there’s a variety of content coming.” “What I would just express is that we are well positioned. Since we’ve announced our spin, we extended our USGA [United States Golf Association] contract. We’ve extended our PGA of America Ryder Cup contract. We expanded our WNBA relationship. We have done a deal and have now completed our first season of League One women’s volleyball.…

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