This piece was written for enterprise technology leaders and originally published on the Wednesday Solutions mobile development blog . Wednesday is a mobile development staffing agency that helps US mid-market enterprises ship reliable iOS, Android, and cross-platform apps — with AI-augmented workflows built in. Building both platforms simultaneously costs 60-80% more than a sequential launch. The right sequence depends on one thing: which device your buyer already carries. A mid-market US retailer spent $340,000 building iOS and Android simultaneously, launched both on the same day, and discovered that 71% of their field workforce used Android - but the Android app had half the features of the iOS version because the team had quietly prioritized iOS during development. The Android users adopted a workaround within two weeks. The iOS build sat largely unused for six months.…