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PlayStation CEO Says AI Is A 'Powerful Tool' To Make PlayStation 'The Best Place To Play'

Game Informer·Wesley LeBlanc·25 days ago
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Sony Interactive Entertainment/PlayStation CEO Hideaki Nishino has called AI a "powerful tool" in the company's aim to make PlayStation "the best place to play" and "the best place to publish" during Sony's latest earnings call. Throughout the call, both Nishino and Sony Group president and CEO Totoki Hiroki discussed the various ways the company is using AI in film, music, and gaming.  Despite evidence from various entertainment industries showing that the use of generative AI and related technologies has led to layoffs, Hiroki said, "human creativity must remain at the center," while adding that "AI is a powerful tool, [but not] a replacement for artists or creators." He instead called it an amplifier for human imagination and a catalyst for new possibilities, as noted by Variety .  Sony Pictures (movies) has invested more than $50 million in AI across production planning, content protection, enterprise productivity, data analytics, innovation, and 3D conversion, while Sony Music has invested in…

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